Dr. Alyssa Groom
McAnulty College of Liberal Arts
DR. GROOM BELIEVES THAT SERVICE-LEARNING IS ESSENTIAL FOR DUQUESNE STUDENTS.
Dr. Groom teaches communication in the McAnulty School of Liberal Arts. Service-learning is part of several different classes in the curriculum of communication students. Dr. Groom has worked with community partners in her upper level classes in Public Relations and Advertising.
In one of her classes, Dr. Groom’s students worked with local high schools to prepare teaching materials on marketing. The high schools were part of a competition in which they were required to create a marketing plan for product internationally. As part of service-learning, Duquesne students designed a tutorial package on the basics of integrated marketing communications.
Dr. Groom believes “this kind of project is necessary for education.” The project helped her students re-evaluate what they had been learning in order that they teach
“Service-learning provides students with that connection between academics and the marketplace.”
it to someone else. “This project was rewarding for both high school and Duquesne students. Both were able to learn and it invited others into our classroom conversation.”
The university mission and values are surrounded by service and the need to share our gifts with others. Additionally, service vital to learning as “it gets students to think larger then themselves.” Too often students spend their time in classrooms and forget that what they are learning has a real life application. “Service-learning provides students with that connection between academics and the marketplace.”