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Zeynep Tanes-Ehle

Assistant Professor
McAnulty College and Graduate School of Liberal Arts
Media Department

533 College Hall
Phone: 412.396.6456
tanesz@duq.edu

Education:

Ph.D., Communication, Purdue University, 2011
M.A., Science, Technology and Society, Istanbul Technical University - Maastricht University, 2007
B.A., Sociology, Koc University, 2003
Research

New media technologies have been shaping the way communication takes place across individuals, communities, and societies. My research focuses on potential positive effects of new media technologies on the individual, community and the society under four major areas:

Educational Aspects of New Media Technologies

New media technologies such as on-line portals, data mining tools, virtual worlds and video games are now being recognized as valuable tools for education. My focus is on the user experiences and perceptions of such educational technologies. I am particularly interested in conveying effective instructional messages via new media technologies for academic success and retention.

Serious and Persuasive Games

There is a growing need and demand for alternative media such as games in conveying serious messages. My research interests include ways in which messages are transmitted via interactive games in order to create knowledge gain as well as belief, attitude and behavior change in young people. I focus on the experiences and outcomes of player-game interaction, specifically player's interactions with the game's goals, storyline, and feedback mechanism.

Interactive Advertising

The locus of both social and commercial marketing is shifting towards interactive and participatory media. I am interested in collaborative environments and playful experiences that enhance brand engagement and information exchange. My focus is on effectiveness of games specifically designed for marketing (advergames) as well as multimedia promotional campaigns that utilize gaming elements (gamification).

New Media Usage and Perceptions

New media technologies are changing the nature of social and self-perceptions. I am interested in how digital and mobile media are affecting everyday practices and perceptions of individuals. My focus is on how self-efficacy and use of media technologies affect world views, interests, reality perceptions, and expectations.

Publications

Tanes, Z. (in press). Shall we play again? The effects of repetitive game play and self-efficacy on behavioral intentions to take earthquake precautions. Behaviour & Information Technology.

Auger, G. A., Tanes, Z., & Gee, C. (2016). A phenomenological study of student experiences in a multiplatform journalism course. Journalism and Mass Communication Educator, 70(2), 1-16.

Tanes, Z. (2016). Chapter 8: Three perspectives on video game learning: Behaviorism, cognitivism, and constructivism. In D. Davis, & H. Gangadharbatla (Eds.), Handbook of research on trends in gamification. (pp. 167-195). Hershey, PA: IGI Global.

Tanes, Z. (2014). Chapter 1: Implementing earthquake risk communication: An evaluation of mainstream and educational video games on earthquakes. In A. P. Quinn (Ed.), Earthquakes: Risk factors, seismic effects and economic consequences. (pp. 1-40). Hauppauge, NY: Nova Science Publishers Inc.

Tanes Z., & Cho, H. (2013). Goal setting outcomes: Examining the role of goal interaction in influencing the experience and learning outcomes of video game play for earthquake preparedness. Computers in Human Behavior, 29, 858-869.

Tanes, Z., Arnold, K., King, A., & Remnet, M.A. (2011). Using Signals for appropriate feedback: Perceptions and practices. Computers & Education, 57, 2414-2422.

Arnold, K., Tanes, Z. & King, A. (2010). Administrative perceptions of data-mining software Signals: Promoting student success and retention. The Journal of Academic Administration in Higher Education, 6(2), 29-39.

Tanes, Z., & Cemalcilar, Z. (2010). Learning from SimCity: An empirical study with Turkish adolescents. Journal of Adolescence, 33, 731-739.

Presentations

Tanes, Z. & Bayer, L. (2016, November). Chipotle's Scarecrow: Advergaming to cultivate a better life. Paper presented at the 102nd National Communication Association Conference, Philadelphia, PA.

Tanes, Z. (2016, November). Timely stories, cubed. Great Ideas for Teaching Activity presented at the 2016 National Communication Association Conference, Philadelphia, PA.

Tanes, Z. (2016, August). Social Media Marketing: The ‘why' and the ‘how. Seminar presented at the social media committee meeting, Tippecanoe County, Lafayette, IN.

Tanes, Z. (2016, April). I am an advertiser: The historical figures of advertising. Great Ideas for Teaching Activity presented at the 2016 Central States Communication Association Conference, Grand Rapids, MI.

Tanes, Z. (2016, April). ID my variables. Great Ideas for Teaching Activity presented at the 2016 Central States Communication Association Conference, Grand Rapids, MI.

Tanes, Z. (2016, April). Engaging methodologies from the constructivist approach. Seminar presented at the Building on the Foundation of Course Delivery Methods to Provide Varied Modalities with Shared Student Outcomes session of the 2016 Central States Communication Association Conference, Grand Rapids, MI.

Auger, G. A., Gee, C., & Tanes, Z. (2016, April). Mostly credible and transparent: Audience perceptions of news stories produced with traditional and multiplatform newsgathering technologies. (Top Paper) Paper presented at the Top Papers in Interactive Media and Emerging Technologies Division at the 61st Broadcast Education Association Conference, Las Vegas, NV.

Tanes, Z. (2015, October). Digital and interactive marketing: Research to practice. Seminar presented at the professional level development meeting, UPMC, Pittsburgh, PA.

Auger, G., Tanes, Z., & Gee, C. (2015, May). A phenomenological study of user attitudes, apprehensions and experiences in reporting news stories using traditional and new technology. Poster presented at the 65th Conference of International Communication Association, San Juan, Puerto Rico.

Gee, C., Auger, G., & Tanes, Z. (2015, April). Exploring the role of newsgathering technologies on perceived story quality. (Third Place) Paper presented at the News Division Top Papers Panel at the 60th Broadcast Education Association Conference, Las Vegas, NV.

Tanes, Z. (2014, November). Shall we play again? The effects of repetitive play and self-efficacy on behavioral intentions. Paper presented at the 100th National Communication Association Conference, Chicago, IL.

Gee, C., Tanes, Z., & Auger, G. (2014, August). Audience perceptions of quality: A comparison of newsgathering technologies across viewing technologies and generational cohorts. Paper presented at the 97th Conference of Association of Education in Journalism & Mass Communication, Montreal, Canada.

Tanes, Z. (2013, November). See what I say. Great Ideas for Teaching Activity presented at the 2013 National Communication Association Conference, Washington, DC.

Tanes, Z. (2013, November). Selling ideas with MadAds. (Third Place Award) Great Ideas for Teaching Activity presented at the 2013 National Communication Association Conference, Washington, DC.

Tanes, Z. & Gettings, P. (2013, June). The role of computer mediated instructional message quality on perceived message effects in an Academic Analytics intervention. Paper presented at the 63rd Conference of International Communication Association, London, United Kingdom.

Tanes, Z. (2013, April). Using video games in risk communication. Seminar presented at the graduate level COM576: Risk Communication class, Purdue University, West Lafayette, IN.

Tanes, Z. (2013, April). A social constructivist perspective on Second Life collaborative learning technology. Paper presented at the 2013 Eastern States Communication Association Conference, Pittsburgh, PA.

Gettings, P., Waters, J., Selzer King, A., Pistilli, M. D., & Tanes, Z. (2013, March). Message testing and self-efficacy in course Signals: Formative evaluation to identify effective communication strategies. Paper presented at the Top Papers in Instructional Development Panel at the 2013 Southern States Communication Association Conference, Louisville, KY.

Tanes, Z. & Cho, H. (2012, May). Examining the role of goal setting in influencing the experience and learning outcomes of video game play for earthquake preparedness. Paper presented at the 62st Conference of International Communication Association, Phoenix, AZ.

Tanes, Z. (2012, March). Examining video game learning from constructivist perspective. Paper presented at the Competitive Papers in Communication Education at the 2012 Central States Communication Association Conference, Cleveland, OH.

Tanes, Z. & Kisselburgh, L. (2011, May). Gender differences in literacy games: Efficacy, strategies, experiences and learning outcomes. Paper presented at the 61st Conference of International Communication Association, Boston, MA.

Tanes, Z. (2011, April). The role of repetitive play and gaming experience on learning outcomes. Paper presented at the 32nd Southwest Texas Popular Culture and American Culture Association Conference, San Antonio, TX.

Selzer-King, A., Tanes, Z., Remnet M.A., & Arnold, K. (2011, April). From design to use: Understanding user adaptations of the Signals early warning system for instructional communication. (Top Paper) Paper presented at the Top Papers in Instructional Resources Panel at the 2011 Central States Communication Association Conference, Milwaukee, WI.

Tanes, Z., Arnold, K., King, A., & Remnet, M.A. (2011, April). Using Signals for appropriate feedback: Perceptions and practices. Paper presented at the Top Papers in Instructional Resources Panel at the 2011 Central States Communication Association Conference, Milwaukee, WI.

Tanes, Z., & Tan, E.J. (2010, November). Assessing the digital divide: Computer games and Turkish female adolescents. Paper presented at the 2010 National Communication Association Conference, San Francisco, CA.

Tanes, Z. (2010, April). Learning from computer games. Paper presented at the 2010 Central States Communication Association Conference, Cincinnati, OH.

Tanes, Z. (2009, March). SimCity: Simulating risk society. Paper presented at the 9th Annual Science & Technology in Society (AAAS), an Interdisciplinary Graduate Student Conference, AAAS Headquarters, Washington DC.

Tanes, Z., & Cemalcilar, Z. (2008, May). Abstracting the real city. Paper presented at the 58th Conference of International Communication Association, Montreal, Quebec, Canada.

Tanes, Z. (2003, May). Fiction for audience, fiction of power. Paper presented at the 9th Conference of National Sociology Students, Adnan Menderes University, Isparta, Turkey.

Tanes, Z., & Karaca, S. (2002, May) Attitudes toward homosexuality in Turkish universities. Paper presented at the 8th Conference of National Sociology Students, Bilgi University, Istanbul, Turkey.

Tanes, Zeynep. (2002, May). Ankara: A city shaped by politics. Paper presented at the 8th Conference of National Sociology Students, Bilgi University, Istanbul, Turkey.

Courses

JMA 485/585 - Special Topics: Interactive Media Marketing
JMA 480/580 - Independent Study
JMA 467/567 - Media Research Methods
JMA 419/519 - Advertising Campaigns, Writing, and Production
JMA 422/528 - Advertising Strategies and Case Studies
JMA 340W - Writing for Advertising and Copywriting
JMA 220 - Introduction to Advertising
JMA 140 - Media Literacy