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Sports Leadership Curriculum

Sports play an important role in our society. They provide opportunities for teamwork, entertainment, fitness and relaxation. Whether you grew up participating in sports or are a die-hard fan, you may have decided that a career in sports leadership is the perfect match for your interests and abilities. Now, it's time to pursue the courses that will teach you what you need to know to best serve both the athletes and the fans.

The comprehensive 36-credit curriculum addresses sports leadership from a management perspective and emphasizes the application of ethics and leadership in the contemporary business environment. Courses include:

Sports Leadership Core – 18 credits (select six courses)
  • Strategic Sales Management and Negotiation
  • Legal Issues for Leaders in Sports
  • Competitive Intelligence
  • Business Ethics in Sports
  • Strategic Sports Marketing
  • Case Studies in Sports Business
  • Business of Sports Media
Leadership Core – 18 credits (select six courses)
  • Leading Teams
  • Organizational Communication
  • Decision Making and Problem Solving for Leaders
  • Conflict Resolution
  • Valuing a Diverse Workforce
  • Leading People and Managing Relationships
  • Leadership in Sport Management

Core Competencies

The knowledge and skills attained through this program will enable sports industry professionals to add increased value to their organizations. Students will cultivate an ability to lead and refine critical thinking and problem solving skills.  Upon completion, students will:

  • demonstrate increased knowledge of the sports industry
  • have an increased ability to negotiate various professional arrangements and contracts
  • demonstrate sensitivity to the range of external forces (social, economic, international, political, technological) that arise within the sports industry; and have the skills and knowledge to forge a leadership vision from these forces and translate it into reality
  • understand how to manage organizations in the sports industry including marketing firms, licensing agencies, major retailers, professional sports organizations and sporting venues
  • obtain the information needed to support marketing decisions within the sports industry: selection of target market, design of product, distribution, promotion and pricing policy
  • describe the place of personal ethics and shared organizational culture within the sports industry, professional sports organizations and sporting venues
  • obtain the information needed to support marketing decisions within the sports industry: selection of target market, design of product, distribution, promotion and pricing policy