The Bachelor of Arts in Professional Communication addresses organizational communication strategies that prepare students for ethical decision-making and leadership in business contexts. Students engage in studying sophisticated theories of conflict and crisis management, strategies for corporate and community relations, small group and team management and sensitivity to gender and cultural issues in the marketplace.
Students learn to:
- Identify communicative goals appropriate to leadership, peer-to-peer and decision making workplace contexts
- Describe communicative leadership and management practices for workplace contexts
- Analyze the effects of technology on human persons, culture and social processes
- Evaluate theories of communication ethics in terms of their applicability to personal, public and organizational contexts
- Design and deliver public presentations marked by clear organization, memorable and compelling language, public evidence, sound reasoning and effective vocal and nonverbal delivery, including eye contact, vocal variety and appropriate gestures
- Identify appropriate and effective communication strategies for corporate audiences
- Design public messages reflecting corporate identity and image for organizational stakeholders
- Identify communicative strategies for conflict resolution in organizational context
When you were in school, your classmates panicked when teachers assigned term papers or a speech, but you didn't. In fact, you enjoyed the challenge of deciding the message that needed to be shared and developing a strategy to make that happen. You loved it, but you knew even then that you couldn't write papers for a living. Now, though, you've thought about how critical clear, effective communication is for all types of organizations. And it's given you a career path that suits your strengths and talents.
Organizations can have the most technically-knowledgeable staff available. However, without the ability to share and apply their expertise and knowledge, the organization is unlikely to succeed. Trained communications professionals can ensure the growth and success of organizations by analyzing, improving and coordinating the ways in which they communicate - both internally and externally.
Communications Core Courses
Students must successfully complete all of the following courses to earn the Professional Communications Degree:
- Human Communication in a Technological Age - In this first of 5 core courses, students approach technology from an ethics-based point of view. The course asks students to evaluate the implications of technology's presence in nearly every area of modern communication. Instead of asking whether technology can affect communication in specific ways, students are trained to ask if doing so would be ethical.
- Communication in the Marketplace - This course focuses on business and professional communication addressed to both internal and external audiences. Business communication can take many forms, from public relations strategies to advertising to communication among a workforce.
- Intercultural Communication - Communication practices vary between cultures, often stemming from differing beliefs. The Intercultural Communication course enhances students' understanding of alternate beliefs, values and ethics and how such aspects influence communication styles.
- Communication Ethics - Students learn the essential aspects of ethical decision-making in various communication situations. Throughout the course, students learn to pinpoint the positive forces that guide ethical communication.
- Integrative Capstone - The Capstone is a testament to what communications students have learned during their enrollment in the program. Students are expected to build on learned knowledge by compiling a portfolio of major coursework, applying integrative analysis and ethical reflection to their work.
Students choose 2 of the following Communication courses:
- Public Speaking
- Business and Professional Communication
- Presentational Communication
Students choose 5 of the following elective courses:
- Communication and Community Relations
- Conflict Management in Organizations
- Communication Management
- Integrated Marketing Communication: Coordinating Ad and PR
- Nonprofit Development and Philanthropy Communication
- Interpersonal Communication
- Organizational Communication
For more information about the Professional Communications major and to learn more about Duquesne University's School of Leadership and Professional Advancement, contact email@example.com.
Communication-the human connection-is the key to personal and career success.
- Paul J. Meyer