The Bachelor of Arts in Professional Communication addresses organizational communication strategies that prepare students for ethical decision-making and leadership in business contexts. Students engage in studying sophisticated theories of conflict and crisis management, strategies for corporate and community relations, small group and team management and sensitivity to gender and cultural issues in the marketplace.
Students learn to:
- Identify communicative goals appropriate to leadership, peer-to-peer and decision making workplace contexts
- Describe communicative leadership and management practices for workplace contexts
- Analyze the effects of technology on human persons, culture and social processes
- Evaluate theories of communication ethics in terms of their applicability to personal, public and organizational contexts
- Design and deliver public presentations marked by clear organization, memorable and compelling language, public evidence, sound reasoning and effective vocal and nonverbal delivery, including eye contact, vocal variety and appropriate gestures
- Identify appropriate and effective communication strategies for corporate audiences
- Design public messages reflecting corporate identity and image for organizational stakeholders
- Identify communicative strategies for conflict resolution in organizational context
When you were in school, your classmates panicked when teachers assigned term papers or a speech, but you didn't. In fact, you enjoyed the challenge of deciding the message that needed to be shared and developing a strategy to make that happen. You loved it, but you knew even then that you couldn't write papers for a living. Now, though, you've thought about how critical clear, effective communication is for all types of organizations. And it's given you a career path that suits your strengths and talents.
Organizations can have the most technically-knowledgeable staff available. However, without the ability to share and apply their expertise and knowledge, the organization is unlikely to succeed. Trained communications professionals can ensure the growth and success of organizations by analyzing, improving and coordinating the ways in which they communicate - both internally and externally.
Communication-the human connection-is the key to personal and career success.
- Paul J. Meyer