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New Media Management

New Media Management helps established and prospective media professionals gain the knowledge and skills they need to move beyond production and up the ladder in a variety of media industries. The degree program helps prepare reporters to become editors and editors to become news executives. It prepares Advertising and PR copywriters and designers to move into client management and other administrative roles. It prepares sports media specialists to move into positions that require planning, media management and development, and long-term strategy.

Core (21 credits)

  • JMA 517 - Critical Studies in Mass Media
  • JMA 522 - Visual Design and Layout
  • JMA 541 - Media Writing
  • JMA 565 - Media Management Ethics
  • JMA 567 - Media Research Methods
  • JMA 568 - Media Management
  • JMA 573 - Law & Intellectual Property

Electives (15 credits within JMA)

After completing core courses, each student will choose, in consultation with an adviser, 15 credits in elective, graduate JMA courses that help further his or her specific professional goals. This course selection could allow stdents to specialize, for example, in adverstising and public relations, journalism, sports media, web design or multimedia.