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How to Run an Inbound Marketing Campaign

  • 1:00 PM to 3:00 PM
  • Room 108, Rockwell Hall

Attendees will be provided with a framework to overcome common marketing problems related to launching that first inbound marketing campaign and will learn about tools and methods to measure the performance of an online marketing campaign. Other topics include how to develop an inbound marketing campaign that starts and ends with the customer experience; seamlessly uses effective tools to integrate a campaign and measurement techniques; and positions a brand as an authoritative thought leader in the industry. This workshop was developed for business owners and executives, internal marketing team members and sales executives/managers. Chris Vendilli, founder of ProFromGo Internet Marketing, will be the featured presenter. Sponsored by the Duquesne University Small Business Development Center.

Cost: $25.

For more information and to register, visit www.duq.edu/sbdc or call 412.396.1633.