Business Analytics

How can app-based delivery services increase productivity? Business analytics uses raw data analysis to solve problems like this. With business analytics, you will learn how to find actionable answers to complex company-specific and industry challenges. 

The Business Analytics Co-Major is an applied program that complements a primary major. It shapes students into data-driven professionals that can identify problems, develop solutions, and communicate findings, without a deep scientific background. 

View the Curriculum Guide.

Major Pairings

Business analytics complements all business majors but is most often paired with supply chain management, accounting, and marketing.

Career Opportunities

Graduates can apply their skills to focused analyst roles in marketing, accounting, finance, supply chain management, business operations, and more.

Program Information

Three separate but related areas emerged in the last decade: data science, big data and data analytics. Our business analytics program intersects with elements of all three areas, emphasizing business applications and business skills but without the deep programming and machine learning skills that are required of data science.

Program Type

Major

Degree

Bachelor's

School

Palumbo-Donahue School of Business

Duration

4-year

Required Credit Hours

66

From Our Students

Alec Asti

"Data analysis is a highly sought after skill right now, and Duquesne does it best. The professors offer real-world projects to help build the essential skills needed to succeed in the rapidly changing business world."

Alec Asti Accounting & Business Analytics Double Major

Curriculum

View the Course Descriptions
The Business Analytics Co-Major consists of three required courses, including a cornerstone and capstone course. Students will also take three elective courses, one of which will count toward their primary major. There are no program-specific prerequisite requirements for business students as Business Statistics (STAT 285) is included in the Business Core curriculum.
  • BUBA 285 Foundations of Business Analytics (3 credits)
  • BUBA 286 Business Analytics for Decision Making (3 credits)
  • BUBA 490W Business Analytics Capstone (3 credits)
Business Analytics co-majors need 9 credits. Three credits will be shared with the primary major.

(3 credits/ea.)
  • ACCT 310 Accounting Information Systems
  • BUAD 325 Data Analytics and Emerging Technologies in Accounting 
  • ECON 322 Advanced Excel Modeling 
  • ECON 481W Econometrics
  • ECON 484W Advanced Econometrics 
  • FINC 334 Investments 
  • ISYS 382 Data and Information Management
  • ISYS 484 Business Intelligence
  • MGMT 364W Critical Managerial Decision Making
  • MKTG 374W Marketing Research 
  • MKTG 442 Digital Sales and Marketing Tools
  • MKTG 472 Digital Marketing
  • SCMG 385 SCM Information Systems and Technology
  • SCMG 480 Forecasting, Production, and Inventory Planning