Palumbo-Donahue 2030: Enhancing Distinctive Excellence (PD 2030) Strategic Plan

As was the case with previous iterations of the plan, PD 2030 emphasized engagement, innovation, and impact, aligning with both the University’s larger strategic plan and with expected benchmarks for Association to Advance Collegiate Schools of Business’s (AACSB) accreditation standards. These themes are interwoven throughout the narrative and goals of PD 2030 and will be reflected in all aspects of the School’s work, from planning to student education and faculty development. Strategic planning is adaptive and ongoing, with progress on PD 2030 to be assessed annually and reviewed biannually.

Road Map to PD 2030 
In 2022–2023, the School began reviewing the prior strategic plan, “Palumbo-Donahue 2025: Achieving Distinctive Excellence.” During the Summer of 2023, the School’s Leadership Team (LDRT) conducted two day-long retreats, completed a new SWOT analysis, and drafted revised mission, vision, and values statements. Subsequently, the LDRT also drafted strategic goals and means to achieve.

Along the way, the School solicited feedback at every step for draft elements of the PD 2030 plan from faculty, staff, students and members of School advisory councils.  Specifically, revised vision, mission, and values statements were shared for feedback during the Fall of 2023. In Spring 2024, the revised strategic goals and high level means-to-achieve statements were shared for feedback. The LDRT then reviewed and incorporated this input into final drafts. We thank our constituencies for their support during the process of developing PD 2030.

In particular, members of the School’s advisory councils provided wonderful feedback and a variety of excellent suggestions for all aspects of the draft plan.  Council members (typically alums) are high ranking business professionals and leaders representing various disciplines 
and industries—as a group they are highly engaged, offering critical advice and council on a regular basis while also supporting the School financially.  

Indeed, we owe a special note of thanks to members of the Strategic Review Working Group (SRWG) for their help in developing PD 2030. Comprised of six members from various advisory councils, the SRWG was formed in 2023 and met monthly during 2023–2024 to review draft 
elements of the PD 2030 plan, make suggestions, and provide direction for the process. In doing so, they provided invaluable guidance and feedback that we are most grateful for.

SRWG Members Included

• Jared Hoff (B’00), Investment Strategy Institute Advisory Council
• Justin Mallgrave, Information Systems and Technology Advisory Council
• Heidi Murdy-Michael (A’96), Business Advisory Council
• Enzo Santilli (B’93), Accounting Advisory Council
• R. Dale Stephenson (B’87), Sales and Marketing Advisory Council
• David Warco (B’79), Business Advisory Council

Now that PD 2030 is approved, next comes the development of a high-level, comprehensive brochure version. This will be shared in due course and we are eager to showcase how our new strategic plan will help the School achieve even greater success between now and 2030.

BDMQ Summer Edition Main Page