Contact Information

Biography

Dr. Kelly Moore is an Associate Marketing Professor and the H.J. Halliwell Faculty Fellow in Marketing.
   
Dr. Moore’s research focuses on individual differences in consumer online behavior. Dr. Moore has been published in many leading academic journals, including Journal of Public Policy & Marketing, European Journal of Marketing, Computers in Human Behavior, Organizational Behavior and Human Decision Processes, Food Quality & Preference, Journal of Food Products Marketing, Psychological Reports, Services Marketing Quarterly, and Marketing Education Review.
   
Dr. Moore is an EQ-i2.0® Certified Emotional Intelligence Coach with extensive experience teaching, speaking, and consulting on emotional intelligence (EI). In 2022, she received the Duquesne University Rangos Prize to develop an Emotional Intelligence undergraduate course, that has since become a cornerstone of her teaching and professional engagement.
   
A recognized thought leader in the field, Dr. Moore has delivered keynote presentations, conference sessions, and Continuing Professional Education (CPE) seminars on emotional intelligence for academic and industry audiences. Her expertise has been featured in media outlets, including the Pittsburgh Tribune-Review and KDKA Radio.
   
In addition to her academic work, Dr. Moore partners with organizations to enhance workplace performance through emotional intelligence training, executive coaching, and employee development, helping individuals and teams strengthen self-awareness, communication, leadership, and interpersonal effectiveness.

Education

  • Ph.D., Marketing, Iowa State University
  • M.B.A., Executive Development, Drake University
  • B.B.A., Finance, Emphasis in Accounting, University of Iowa  
  • B.A., Journalism & Mass Communication, University of Iowa

School

Duquesne University

  • Center for Global Engagement Faculty Development Grant, 2023
  • Rangos Prize, 2021
  • Presidential Scholarship Award, 2020

Palumbo-Donahue School of Business

  • Dean’s Award for Excellence in Teaching, 2018 and 2021 
  • Dean’s Award for Excellence in Research, 2019 and 2021
  • Summer Research Grant, 2022 and 2023 

External

  • Society for Marketing Advances Innovations in Teaching Competition Finalist, 2024

Articles in Journals

Sousa, E. C., Garcia-Collart, T., Moore, K., Dalman, M. D., Sewak, S., Ngoh, C. L., Rocha, R. R., Latorre, G., Gillis, W., Freire, L., Zúñiga, M. A., & Gallardo, L. M. (2026). From Happywashing to Happytalism: Fostering Youth Well-Being Through the HEAL Framework. Journal of Public Policy & Marketing, 07439156261452981.
   
Chan, S., Bahl, S., Moore, K., Van Solt, M., Cruz, R., Philp, M., Garcia-Collart, T., Sousa, E., Milne, G., Amaral, N., Perkins, M, & Johnson, K. (2025). Mindful social media usage: insight and impact from co-creating a social media mindfulness practice for young Black women. European Journal of Marketing, 59 (6), 1533-1553.

Moore, K., Walker, D., & Girju, M. (2024). Snack attack: What factors affect American snacking behavior?. Food Quality and Preference, 105309.

Moore, K., Walker, D., & Laczniak, R. (2024). Cool or hot: How dietary restraint produces both positive and negative eating behaviors. Food Quality and Preference, 116, 105147. 

Moore, K., & Craciun, G. (2024). Learning Styles in the Flipped Classroom. Marketing Education Review, 1-14.

Geiger, M., & Moore, K. (2022). Attracting the crowd in online fundraising: A meta-analysis connecting campaign characteristics to funding outcomes. Computers in Human Behavior, 128, 107061.

Moore, K., Walker, D., & Laczniak, R. (2022). Attention mediates restrained eaters’ food consumption intentions. Food Quality and Preference, 96, 104382.

Moore, K., & Craciun, G. (2021). Fear of missing out and personality as predictors of social networking sites usage: The Instagram case. Psychological Reports, 124(4), 1761-1787.

Craciun, G., & Moore, K. (2019). Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects. Computers in Human Behavior, 97, 104-115.

Moore, K., & Walker, D. (2019). Conditional effects of touch on purchase behavior. Services Marketing Quarterly, 40(2), 107-122.

Lang, M., Kelley, J., & Moore, K. (2016). Simulated attention-tracking methodologies: an examination of measurement efficacy. Journal of Food Products Marketing, 22(8), 872-890.

McElroy, J. C., Summers, J. K., & Moore, K. (2014). The effect of facial piercing on perceptions of job applicants. Organizational Behavior and Human Decision Processes, 125(1), 26-38.

Moore, K., and McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior, 28, 267-274.