Contact Information


Biography

Dr. Kelly Moore is an Assistant Marketing Professor in the Palumbo-Donahue School of Business at Duquesne University.

Dr. Moore's research focuses on individual differences in consumer online behavior and eating behavior. Her work has been published in Computers in Human Behavior, Organizational Behavior and Human Decision Processes, Food Quality & Preference, Journal of Food Products Marketing, Psychological Reports, Services Marketing Quarterly, and Marketing Education Review.

Dr. Moore holds a certification as an Emotional Intelligence coach (EQ-i 2.0® and EQ 360®). She primarily teaches Emotional Intelligence and Digital Sales & Marketing Tools.

Dr. Moore is also very interested in the field of sports marketing. She has previously worked in a marketing capacity with the Houston Astros Baseball Club and the University of Iowa Sports Marketing department.

Education

  • Ph.D., Marketing, Iowa State University
  • M.B.A., Executive Development, Drake University
  • B.B.A., Finance, Emphasis in Accounting, University of Iowa  
  • B.A., Journalism & Mass Communication, University of Iowa

School

Duquesne University

  • Center for Global Engagement Faculty Development Grant, 2023
  • Rangos Prize, 2021
  • Presidential Scholarship Award, 2020

Palumbo-Donahue School of Business

  • Dean’s Award for Excellence in Teaching, 2018 and 2021 
  • Dean’s Award for Excellence in Research, 2019 and 2021
  • Summer Research Grant, 2022 and 2023 

External

  • Society for Marketing Advances Innovations in Teaching Competition Finalist, 2024

Articles in Journals

Moore, K., Walker, D., & Girju, M. (2024). Snack attack: What factors affect American snacking behavior?. Food Quality and Preference, 105309.

Moore, K., Walker, D., & Laczniak, R. (2024). Cool or hot: How dietary restraint produces both positive and negative eating behaviors. Food Quality and Preference, 116, 105147. 

Moore, K., & Craciun, G. (2024). Learning Styles in the Flipped Classroom. Marketing Education Review, 1-14.

Geiger, M., & Moore, K. (2022). Attracting the crowd in online fundraising: A meta-analysis connecting campaign characteristics to funding outcomes. Computers in Human Behavior, 128, 107061.

Moore, K., Walker, D., & Laczniak, R. (2022). Attention mediates restrained eaters’ food consumption intentions. Food Quality and Preference, 96, 104382.

Moore, K., & Craciun, G. (2021). Fear of missing out and personality as predictors of social networking sites usage: The Instagram case. Psychological Reports, 124(4), 1761-1787.

Craciun, G., & Moore, K. (2019). Credibility of negative online product reviews: Reviewer gender, reputation and emotion effects. Computers in Human Behavior, 97, 104-115.

Moore, K., & Walker, D. (2019). Conditional effects of touch on purchase behavior. Services Marketing Quarterly, 40(2), 107-122.

Lang, M., Kelley, J., & Moore, K. (2016). Simulated attention-tracking methodologies: an examination of measurement efficacy. Journal of Food Products Marketing, 22(8), 872-890.

McElroy, J. C., Summers, J. K., & Moore, K. (2014). The effect of facial piercing on perceptions of job applicants. Organizational Behavior and Human Decision Processes, 125(1), 26-38.

Moore, K., and McElroy, J. C. (2012). The influence of personality on Facebook usage, wall postings, and regret. Computers in Human Behavior, 28, 267-274.