Academically, Viv Kuliecza is playing the field. As a first-year Discover Liberal Arts student, she’s able to explore her interests of theology, public relations and advertising before committing to a major and future career. When she’s not in College Hall pursuing her passions, she’s on the football field helping children find theirs.
Originally from New York City, Viv and her family moved to Buffalo, N.Y., during the
early days of the COVID-19 pandemic. Unsure about returning to Manhattan for college
but hoping to study in a city larger than Buffalo, Viv set her eyes on Pittsburgh.
“I chose Duquesne because we’re in an urban area, and I felt like there was a lot
of opportunity for me here,” she said.
Viv is settled on the Bluff and grateful for the sense of community and supportive
faculty that walk alongside her and trust in her potential. “Every professor I have
is for us and cares about our education,” she said. “They want to make sure we’re
comfortable in class and want to know what they can do to help us.”
Getting kids in the game
Just as Viv appreciates her professors’ care and compassion, there are dozens of young
athletes back home in Buffalo who feel the same about her.
Viv wasn’t a huge football fan growing up in New York City, but that quickly changed
after her move. “You can’t really live in Buffalo and not like the Bills,” she laughed.
Her curiosity about the sport grew, and she began playing flag football her sophomore
year of high school, having never thrown a football before. She quickly fell in love
with the game and was inspired to share her joy with others.
“A family friend introduced me to Russ Kingsbury and Project Play WNY,” said Viv.
“Russ runs Youth Advantage Flag Football and partners with the Buffalo Bills Foundation
as well.”
Viv was quick to join Russ in organizing youth football clinics and summer camps in
Western New York. Noticing that opportunities were disproportionately available in
Buffalo and some neighborhoods remained underserved, Viv embedded herself in the local
community, investing the time and energy that authentic collaboration demands. Her
goal was to make sure every child who wanted to play had the opportunity to share
in the experience—regardless of their ability to pay.
“During the second week of our program, two boys came up to us in the park and asked
how they could play,” said Viv.
Her immediate thought? “How can we make this happen?” Viv and Russ sent the boys home
with consent forms and hoped to see them the following week.
“They were some of the first kids there when we arrived,” she smiled. “We sent them
right onto the field.”
Creating opportunity, driving change
Russ’ confidence in Viv continued to grow. She became a trusted partner, and he sought
her input on the program’s growth.
“He asked what I wanted to see next,” she said. “I told him I wanted an all-girls
camp, an all-girls clinic, an all-girls something.”
Realizing that young girls may be intimidated to break into the traditionally male-dominated
sport, Viv decided it was time for bigger goals. She wanted to create a comfortable
atmosphere where she could build enduring connections and girls could learn and gain
confidence, regardless of their skill level.
“It’s so important for me to create an environment like that,” she said.
Two weeks after her conversation with Russ, they held their first clinic for girls
between the ages of 6 and 18. Sixty girls showed up.
Motivated by this success, Viv contemplated what was next. “We have the facility,”
she thought. “We have the footballs, flags and mouth guards.”
Just two weeks later, Viv led the second all-girls clinic.
“It really speaks to the growth of the sport in such a short amount of time and also
the passion that young girls have for football—they want to be part of it, too,” she
said. “I want to make sure that girls who want to go into football are confident in
themselves and in the sport and knowing that they're going into an environment that
wants them to succeed as much as they want to.”
For the love of the sport
In addition to mentoring athletes on the field, Viv provides commentary on the radio,
regularly joining Russ on WEBR 1440 AM and 105.3 FM. The pair analyze girls high school varsity flag football, discuss players’ performances
and shoutout stellar coaching.
Viv’s perspective on the airwaves and the impact she makes on youth athletes are just
the first steps as she continues to discover what she’s good at and why it’s good
for the world. Through it all, she remains modest and credits her youth athletes for
changing the landscape of sports.
“I want to put a spotlight on these girls who are really the ones making an impact,”
said Viv. “We have our coaches and schools, but these girls go onto the field and
make it happen. They are the ones truly making the change.”
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Published
November 15, 2024