Major or Minor in Marketing

Marketing and Business Development is designed to educate students about the organizational functions of marketing and business development and their impact on organization success, society and the economy. In this course, students acquire comprehensive knowledge about marketing concepts, programs and strategies to develop sustainable relations with the market and create mutual value for the organization and its stakeholders. The course emphasizes business development, which includes personal selling strategies, product and service innovation, strategic market system alliances, and new market development. The challenges marketing professionals face are analyzed and ethical ways of approaching them are identified. Through the use of projects, written assignments, case discussions, and newsworthy marketing issues and trends, students are encouraged to apply the marketing process to managerial situations and opportunities.

Required

3 credits

Sales Fundamentals is a comprehensive course designed to equip students with the foundational skills essential for success in sales. Covering the entire selling process from prospecting strategies to pre-call planning, meeting execution, and long-term relationship building, students will learn essential techniques for identifying leads, cultivating relationships, and mastering persuasive communication to close sales. Through engaging with experienced sales professionals, students gain valuable insights into diverse sales professions within the industry. By the course's conclusion, students will possess a solid understanding of sales principles and practical skills adaptable to various sales environments, providing a strong foundation for success in sales careers.

Prerequisite: MKTG 271

Required

3 credits

Examines the methods used by business management to obtain the information needed to support marketing decisions: selection of target market, design of product, distribution, promotion, and pricing policy. These methods include exploratory (qualitative) research, conclusive (quantitative) research, sampling theory and application, and various statistical techniques used to support marketing research (regression, correlation, analysis of variance).

Required

3 credits 

This course uses theories and research that explain and predict consumer and organizational buying behavior. The course examines concepts that have implications for marketing management decisions, including individual and group decision-making, socio-cultural and psychological factors that influence consumer attitudes, and consumer research. Projects are assigned to allow students to apply theoretical concepts to real world challenges and experiences.

Prerequisite: MKTG 271

Students will have the opportunity to earn numerous digital tool certifications in this course, including several HubSpot digital marketing certifications (i.e., Digital Marketing, Sales Software, Marketing Software, Email Marketing, and Digital Advertising) and a Salesforce.com Business Administration Specialist Superbadge. Additional digital marketing topics that will be covered include social media and marketing automation, customer relationship management, content marketing, digital advertising, and email marketing.

Effective sales management is integral to an organization’s success. This course provides a framework for the integration of sales within the organization’s overall marketing effort. Emphasis will be placed on designing, organizing, developing, and directing a sales force.

This course examines methods and tools leading to successful product development and commercialization, as well as the maintenance of existing products and product lines, including product positioning, design, marketing mix, testing, forecasting and product launch, plus product strategy and product life cycle management, using case studies and experiential projects.

Prerequisite: MKTG 271

The course builds from the marketing research course and courses from within the digital marketing and analytics concentration to form the capstone experience for students. The course will take an applied analytics approach where students learn additional analytical tools and work with outside organizations to solve digital marketing problems.

3 credits

This course will provide an intensive evaluation of marketing techniques and promotional strategy. In addition, the topical coverage will include the marketing mix, new product strategy and services, interactive promotion, event marketing and value-added marketing.

3 credits

This course will provide a knowledge base in planning, organizing, motivating and controlling sports organizations. The content of this course will help in the development of skills necessary to manage organizations in the sports industry including: marketing firms, licensing agencies, major retailers, professional sports organizations, and sporting venues.

This course will analyze and produce skills essential to renewing existing sport customers. With a focus on renewing existing sport product customers, this course will analyze and produce skills essential to the revenue production and sales process commonly found in the sport business.