As a strategic public relations and advertising student, you will gain a thorough understanding of the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life.
You will explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content and hands-on production skills. Working alongside a departmental mentor, you will get to choose whether to enhance your skills in public relations, advertising or an integrated combination of both.
Through the 36-credit strategic public relations and advertising program, you will learn how to:
- Create a wide variety of advertisements for magazines, newspapers and TV.
- Manage advertising and public relations campaigns.
- Create campaigns for nonprofit institutions.
- Plan events.
- Understand and apply international advertising and public relations media needs.
- Account for cultural differences and how they impact advertising or public relations.
