Strategic Public Relations and Advertising

Dr. Zeynep Tanes-Ehle
538 College Hall
Phone: 412.396.6456
tanesz@duq.edu
For specific questions about the Strategic Public Relations and Advertising program, contact Dr. Zeynep Tanes-Ehle.
Course work in these areas provides students with a thorough grounding in the fundamental skills and practices of public relations and advertising along with a theoretical understanding of their cultural importance as the primary means of persuasion in modern life. Students explore the differences, similarities and integration of public relations and advertising, a critical evaluation of industry content, and hands-on production skills. As students move through the program, they can gain professional experience with on-campus and metro-area media and agencies.
Working with a departmental mentor, students may emphasize either public relations or advertising or choose an integrated approach to both.
Throughout the program, students will be able to:
- Create a wide variety of advertisements for magazines, newspapers and TV.
- Manage advertising and public relations campaigns.
- Create campaigns for nonprofit institutions.
- Plan events.
- Understand and apply international advertising and public relations media needs.
- Account for cultural differences and how they impact advertising or public relations.
Major With Public Relations Concentration (36 Credits)
- MDIA 140 - Media Literacy*
- MDIA 260 - Media Design*
- MDIA 465W - Media Ethics*
- MDIA 473 - Media Law and Regulation*
- ADPR 243 - Public Relations in Strategic Media
- JOUR 177 (0 credits) - Language for Journalists (concurrent with JOUR 200W)
- JOUR 200W - Multiplatform Newsroom I
- ADPR 410 - Public Relations Strategies and Case Studies
- ADPR 418W - Public Relations Campaigns
- ADPR 467 - Media Research Methods
- MKTG 271 - Introduction to Marketing
- Media elective courses (six credits) — Students will select electives after consultation with their department mentors.
*All majors in the Media department will take 12 credits of departmental core courses.
Major With Advertising Concentration (36 credits)
- MDIA 140 - Media Literacy*
- MDIA 260 - Media Design*
- MDIA 465W - Media Ethics*
- MDIA 473 - Media Law and Regulation*
- ADPR 220 - Advertising in Strategic Media
- ADPR 340W - Writing for Advertising and Copywriting
- ADPR 422 - Advertising Strategies and Case Studies
- ADPR 419 - Advertising Campaigns, Writing and Production
- ADPR 467 - Media Research Methods
- MKTG 271 - Introduction to Marketing
- Media elective courses (six credits) — Students will select electives after consultation with their department mentors.
*All majors in the Media department will take 12 credits of departmental core courses.
Minoring in Strategic Public Relations and Advertising (cannot be done by Sports Information and Media majors)