Marketing
The Marketing program is designed for students seeking careers in marketing or sales with industrial or consumer goods companies, service organizations, retailers, health-care institutions and not-for-profit organizations. The program provides an understanding of the role of marketing in organizations, develops skills in applying fundamental marketing concepts, explores buyer behavior and product development, and introduces basic marketing research techniques. An emphasis on case studies utilizing oral presentations and written reports helps develop the necessary communication skills to succeed in the marketing field. Three concentrations are available to students in the marketing program: Sports Marketing, Professional Selling & Marketing, and Digital Marketing & Analytics.
All students have access to the Center for Leadership in Professional Selling. The space features simulation labs where students can role-play their sales approaches in various settings with executives from partner firms. All simulated spaces allow students to project presentations onto a flat screen and are part of a sophisticated digital video capture system. Sales sessions can be live streamed or recorded so students can review and hone their work. Sales professionals can also embed comments and suggestions in recorded videos to help students.
Business Core Courses
| BUAD 103/103L | Innovation Experience | 3 credits |
| ISYS 184 | Business Info Systems | 3 credits |
| BLAW 251 | Business Law | 3 credits |
| ISYS 284 | Data for Decision Making | 3 credits |
| BUAD 110 | Internship Prep Practicum | 0 credits |
| STAT 285 | Business Statistics | 3 credits |
| ACCT 214 | Financial Accounting | 3 credits |
| ECON 201 | Prin of Microeconomics | 3 credits |
| MGMT 261 | Mgmt & Org. Behavior | 3 credits |
| BUAD 210 | Career Preparation Practicum | 0 credits |
| MKTG 271 | Marketing and Business Development | 3 credits |
| ACCT 215 | Managerial Accounting | 3 credits |
| ECON 202 | Prin of Macroeconomics | 3 credits |
| SCMG 267 | Supply Chain Operations | 3 credits |
| FINC 313 | Business Finance | 3 credits |
| MGMT 262 | Global Insights | 3 credits |
| MGMT 368W | Business Ethics & Global Citizenship | 3 credits |
| MGMT 499W | Strategic Management | 3 credits |
| Total credits | 48 credits |
Marketing Required Courses
| MKTG 373 | Sales Fundamentals | 3 credits |
| MKTG 374W | Marketing Research | 3 credits |
| MKTG 378 | Event Marketing and Planning | 3 credits |
| MKTG 379 | Buyer Behavior | 3 credits |
| Total credits | 12 credits |
Marketing Concentrations
Students will complete one Concentration.
Sports Marketing
| SPMK 376 | Sports Marketing & Promotion | 3 credits |
| SPMK 377 | Sports Management | 3 credits |
| SPMK 473 | Sales & Revenue Generation | 3 credits |
| SPMK 477W | Strategic Sports Projects | 3 credits |
| Total credits | 12 credits |
Professional Selling & Marketing
| SPMK 473 | Sales & Revenue Generation | 3 credits |
| MKTG 442 | Digital Sales & Marketing Tools | 3 credits |
| IBUS 345 | International Negotiation | 3 credits |
| MKTG 473 | Sales Management | 3 credits |
| Total credits | 12 credits |
Digital Marketing & Analytics
| MTKG 472 | Digital Marketing | 3 credits |
| MKTG 442 | Digital Sales & Marketing Tools | 3 credits |
| MKTG 476 | Product Innovation | 3 credits |
| MKTG 474 | Data-Driven Marketing | 3 credits |
| Total credits | 12 credits |
Marketing Minor
Students can earn a minor in Sport Marketing, Professional Selling & Marketing, or Digital Marketing & Analysis by completing:
Sports Marketing
- MKTG 271 Marketing and Business Development (from the Business Core)
- SPMK 376 Sports Marketing & Promotion
- SPMK 377 Sports Management
- SPMK 473 Sales & Revenue Generation
- SPMK 477W Strategic Sports Projects
Professional Selling & Marketing
- MKTG 271 Marketing and Business Development (from the Business Core)
- SPMK 473 Sales & Revenue Generation
- MKTG 442 Digital Sales & Marketing Tools
- IBUS 345 International Negotiation
- MKTG 473 Sales Management
Digital Marketing & Analytics
- MKTG 271 Marketing and Business Development (from the Business Core)
- MTKG 472 Digital Marketing
- MKTG 442 Digital Sales & marketing Tools
- MKTG 476 Product Innovation
- MKTG 474 Data-Driven Marketing