Business Analytics Co-Major
Business analytics combines the analysis of raw data with the tools and concepts of business to solve real-world problems. How can app-based delivery services increase productivity? How can a gym retain and grow memberships? How can a meal delivery service predict customer's demands while minimizing product spoilage?
The Business Analytics Co-Major will prepare you to find actionable answers to complex questions in any industry. You will gain the skills you need to be a leader in the business world and to shape the direction of your future employers. The co-major is an applied program which complements existing business majors and cannot be taken as a stand-alone major. The focus is on the ability to communicate the business analysis of data that spans all disciplines, without the heavy scientific component. There is no program-specific prerequisite requirement as Business Statistics is a course in the business core required of all majors. The program focuses on the ability to communicate the business analysis of data that spans all disciplines, making it a logical companion to other business majors.
The co-major curriculum consists of 9 credit hours of required courses and 9 credit hours of elective courses, for a total of 18 credit hours.
Required Courses
A Bachelor of Science in Business Administration (B.S.B.A.) requires a minimum of 120 earned credits, 51 of which must be from the Business Core courses.
Students entering the School of Business are expected to inform their Student Success Coach about their career objectives and their desired major(s) and minor(s) and to consult with them when planning their program of study. The student's curriculum path must include the requirements of their specific major (listed below), University Bridge courses, and Business School Core courses.
Required Business Analytics Courses
| BUBA 285 | Foundations of Business Analytics | 3 credits |
| BUBA 286 | Business Analytics for Decision Making | 3 credits |
| BUBA 490W | Business Analytics Capstone | 3 credits |
Total credits 9
Elective Business Analytics Courses
Students must take three of the following elective courses.
|
ACCT 310 |
Accounting Information Systems | 3 credits |
|
BUAD 325 |
Data Analytics and Emerging Technologies in Accounting | 3 credits |
| ECON 322 | Advanced Excel Modeling | 3 credits |
| ECON 481W | Econometrics | 3 credits |
| ECON 484W | Advanced Econometrics | 3 credits |
| FINC 334 | Investments | 3 credits |
| ISYS 382 | Data and Information Management | 3 credits |
| ISYS 484 | Business Intelligence | 3 credits |
| MGMT 364W | Critical Managerial Decision Making | 3 credits |
| MKTG 374W | Marketing Research | 3 credits |
| MKTG 442 | Digital Sales and Marketing Tools | 3 credits |
| MKTG 472 | Digital Marketing | 3 credits |
| SCMG 385 | SCM Information Systems and Technology | 3 credits |
| SCMG 480 | Forecasting, Production, and Inventory Planning | 3 credits |
Total credits 9