Marketing
The Marketing program is designed for students seeking careers in marketing or sales with industrial or consumer goods companies, service organizations, retailers, healthcare institutions, and not-for-profit organizations. The program provides an understanding of the role of marketing in organizations, develops skills in applying fundamental marketing concepts, explores buyer behavior and product development, and introduces basic marketing research techniques. An emphasis on case studies utilizing oral presentations and written reports helps develop the necessary communication skills to succeed in marketing. Three concentrations are available to students in the marketing program: Sports Marketing, Professional Selling & Marketing, and Digital Marketing & Analytics.
All students have access to the Center for Leadership in Professional Selling. The space features simulation labs where students can role-play their sales approaches in various settings with executives from partner firms. All simulated spaces allow students to project presentations onto a flat screen and are part of a sophisticated digital video capture system. Sales sessions can be live-streamed or recorded so students can review and hone their work. Sales professionals can also embed comments and suggestions in recorded videos to help students.
Required Courses
A Bachelor of Science in Business Administration (B.S.B.A.) requires a minimum of 120 earned credits, 51 of which must be from the Business Core courses.
Students entering the School of Business are expected to inform their Student Success Coach about their career objectives and their desired major(s) and minor(s) and to consult with them when planning their program of study. The student's curriculum path must include the requirements of their specific major (listed below), University Bridge courses, and Business School Core courses.
Marketing Required Courses
Total credits: 12
| MKTG 373 | Sales Fundamentals | 3 credits |
| MKTG 374W | Marketing Research | 3 credits |
| MKTG 379 | Buyer Behavior | 3 credits |
Marketing Concentrations
Students will complete one Concentration.
Sports Marketing
Total credits: 12
| SPMK 376 | Sports Marketing & Promotion | 3 credits |
| SPMK 377 | Sports Management | 3 credits |
| SPMK 473 | Sales & Revenue Generation | 3 credits |
| SPMK 477W | Strategic Sports Projects | 3 credits |
Professional Selling & Marketing
Total credits: 12
| SPMK 473 | Sales & Revenue Generation | 3 credits |
| MKTG 442 | Digital Sales & Marketing Tools | 3 credits |
| IBUS 345 | International Negotiation | 3 credits |
| MKTG 473 | Sales Management | 3 credits |
Digital Marketing & Analytics
Total credits: 12
| MTKG 472 | Digital Marketing | 3 credits |
| MKTG 442 | Digital Sales & Marketing Tools | 3 credits |
| MKTG 476 | Product Innovation | 3 credits |
| MKTG 474 | Data-Driven Marketing | 3 credits |
Marketing Minor
Students can earn a minor in Sport Marketing, Professional Selling & Marketing, or Digital Marketing & Analysis by completing:
Sports Marketing
- MKTG 373 Sales Fundamentals
- SPMK 376 Sports Marketing & Promotion
- SPMK 377 Sports Management
- SPMK 473 Sales & Revenue Generation
Professional Selling & Marketing
- MKTG 373 Sales Fundamentals
- SPMK 473 Sales & Revenue Generation
- MKTG 442 Digital Sales & Marketing Tools
- IBUS 345 International Negotiation
Digital Marketing & Analytics
- MKTG 374W Marketing Research
- MTKG 472 Digital Marketing
- MKTG 442 Digital Sales & Marketing Tools
- MKTG 476 Product Innovation