Marketing

Marketing 

The Marketing program is designed for students seeking careers in marketing or sales with industrial or consumer goods companies, service organizations, retailers, healthcare institutions, and not-for-profit organizations. The program provides an understanding of the role of marketing in organizations, develops skills in applying fundamental marketing concepts, explores buyer behavior and product development, and introduces basic marketing research techniques. An emphasis on case studies utilizing oral presentations and written reports helps develop the necessary communication skills to succeed in marketing. Three concentrations are available to students in the marketing program: Sports Marketing, Professional Selling & Marketing, and Digital Marketing & Analytics.

All students have access to the Center for Leadership in Professional Selling. The space features simulation labs where students can role-play their sales approaches in various settings with executives from partner firms. All simulated spaces allow students to project presentations onto a flat screen and are part of a sophisticated digital video capture system. Sales sessions can be live-streamed or recorded so students can review and hone their work. Sales professionals can also embed comments and suggestions in recorded videos to help students.

Required Courses

A Bachelor of Science in Business Administration (B.S.B.A.) requires a minimum of 120 earned credits, 51 of which must be from the Business Core courses. 

Students entering the School of Business are expected to inform their Student Success Coach about their career objectives and their desired major(s) and minor(s) and to consult with them when planning their program of study. The student's curriculum path must include the requirements of their specific major (listed below), University Bridge courses, and Business School Core courses. 

Marketing Required Courses

Total credits: 12

Marketing Concentrations

Students will complete one Concentration.

Sports Marketing

Total credits: 12

Professional Selling & Marketing

Total credits: 12

Digital Marketing & Analytics

Total credits: 12